I’ve spent the last 30 years immersed in the world of advertising — shaping campaigns, crafting narratives, and building brands inside some of the industry’s top creative agencies. For the past four years, I’ve been channeling that experience as a creative consultant, working closely with HP Inc. through the Office of the CMO.

What started as a focus on brand strategy and storytelling soon evolved into something deeper: filmmaking. I began writing and directing films for HP, helping bring their brand to life in more human, emotional, and cinematic ways. Eventually, they tapped me to lead HP-TV — a new in-house studio for original branded content.

Now I’m back out on my own. Still telling stories. Still obsessed with the intersection of creativity, clarity, and craft. I help companies uncover their truth, define their voice, and express it with bold, emotionally resonant storytelling.

I bring a strategist’s mind, a writer’s heart, and a director’s eye to every project. And I believe the best work doesn’t just sell — it moves people.

Let’s make something that matters.