I’ve spent the last 30 years immersed in the world of advertising shaping campaigns, crafting narratives, and building brands inside some of the industry’s top creative agencies. For the past four years, I’ve been channeling that experience as a creative consultant, working closely with HP Inc. through the Office of the CMO.

What started as a focus on brand strategy and storytelling soon evolved into something deeper: filmmaking. I began writing and directing films for HP, helping bring their brand to life in more human, emotional, and cinematic ways. Eventually, they tapped me to lead HP-TV; a new in-house studio for original branded content.

Now I’m back out on my own. Still telling stories. Still obsessed with the intersection of creativity, clarity, and craft. I help companies uncover their truth, define their voice, and express it with bold, emotionally resonant storytelling.

I bring a strategist’s mind, a writer’s heart, and a director’s eye to every project. And I believe the best work doesn’t just sell it moves people.

Let’s make something that matters.