Welcome to a world where marketing strategy is created and powerfully expressed through the medium of film.

When HP decided to create an annual innovation summit for press and analysts, they turned to me to create the name, branding and opening video.

In my role as Chief Creative to the office of the CMO, I developed naming options, narratives, design styles and the opening film concept.

Imagine became the event name, and it opened with a powerful film built on pure imagination.

Role: Creative Director, naming, designer, writer, producer.

We hear a lot about the software side of AI. But to realize AI’s full potential, it takes a new breed of computer to take us everywhere we want to go.

My production team and I created a campaign for the new portfolio of HP AI computers that slays the intense challenges of modern work.

This is the story of how those AI PCs make work feel just a little less like work.

Role: Creative Director, writer, producer, film director.

Garrett and Nicole McNamara exploded onto the scene with the hit HBO docuseries 100 Foot Wave.

As they expanded their platform to include ocean ecology and at-risk youth, I built a new partnership model and content to support the HP mission to be the world’s most sustainable and just technology company.

Role: Creative Director, Producer, Director

The President of HP Printing came looking for a film that would celebrate his people and the incredible work they do to create HP Printer technology.

To deliver his brief, I had to go deep into the organization, interview dozens of employees and help them pare down lengthy job descriptions into short but meaningful soundbites.

This labor of love became the standard bearer for company employee films.

Role: Creative Director, film director, producer.

Each year, thousands of channel partners gather for the annual HP Amplify Conference.

In the most recent edition, HP unveiled their new Future of Work and One HP strategy to an audience that is responsible for billions in revenue each year.

For this high-stakes event my production team and I asked to create a campaign of five films, one for each major division, that captured why HP is the brand needed to lead the next generation of AI productivity. Here is one of those films.

Role: Creative Director, Writer, Producer

  • Creative Strategy

    Every project starts with The 5 Simple Questions. When answered deeply and thoughtfully, will provide the framework for breakthrough creative expression. Sounds easy, but you’d be surprised at the effort it takes to do it well. I look forward to sharing those with you when we meet.

  • Executive Communications

    I like to call it Business Broadway. Because for decades I’ve helped Fortune 50 C-Suite and VP level executives turn presentation into performance. From speech writing to deck design, to multi-media content; I’ll help you stand and deliver powerful brand storytelling that create memorable experiences.

  • Corporate Identity Films

    Identifying the soul of your company and turning value props into emotionally powerful films for employees, investment partners and customers is a core competency. The work shown on this website is just a taste of what we do to help you tell the story of your company.

  • Full Service Creative And Production

    We can do it all; creative concepts, writing, art direction, hire location film crew, directing, producing and editing. We are a one stop shop without the classic agency bloat, overhead and time-consuming expensive layers.